Page Views, RPM, CTR, CPC & Impressions in Google Adsense

Adsense – Let us Know the Page Views, RPM & CTR Clicks, CPC and RPM in Google Adsense Performance. Through the Google AdSense programme, website owners in the Google Network of content sites can serve text, picture, video, or interactive media adverts that are specifically tailored to the site’s audience and content. Google oversees, organises, and maintains these adverts. Publishers can get money from their online content with Google AdSense. Based on your site’s traffic and content, AdSense matches relevant adverts with your website.

What is page views in Blogging

Page views represent the total number of times a page on your website has been visited. A page view (or view) is recorded whenever a browser loads a page from your website. Therefore, if a user visits a page on your website and then reloads it in their browser, that counts as two views.

What is the difference between page views and page visits?

Page views count the number of times a page is viewed. Visits count the number of sessions for visitors.

How do you calculate page views?

Calculation of page views is done by this method – Average Page Views per Visit= Page Views / Total Visits. Page Views” is a rather lenient metric. A pageview occurs when a user accesses a page. It counts as another reload if you do so on the same page. When you leave a page and immediately return, it counts as another pageview from the same user and page.

  • High Website Traffic – 5000 page views and above per month.
  • Medium Website Traffic – 50 page views at the same time on your website
  • Low Website Traffic – Usually websites with less than one page load per second 
adsense performance
Adsense Performance

What is the meaning of Page RPM in Adsense

Page revenue per thousand impressions (RPM) is determined by dividing your estimated earnings by the number of page views you received, then multiplying by 1000.

  • Page RPM = (Estimated earnings / Number of page views) * 1000.
  • Depending on your niche, the calibre of your website, the source of your traffic, and the quantity of advertisers using the AdWords network, the typical RPM for AdSense varies substantially.
  • On the low end, it will normally be around $2 to $5.
  • The median range is between $5 and $10.
  • On the high end, that can reach $50 or more.

What is the meaning of Page CTR in blogging

Page CTR- Page Click through Rate. The number of ad clicks divided by the number of page views. Page CTR = Clicks / Page views. For example, if you received 4 clicks for 60 page views, your page CTR would be 6.8%.A high CTR is a sign that users are finding your adverts and listings to be relevant and helpful.

  • A high CTR is a sign that users are finding your adverts and listings to be relevant and helpful.

What is the meaning of CPC in blogging

CPC-cost per click. It is the revenue for online advertising to charge advertisers based on how frequently users click on display ads that are integrated in the websites.

What is the meaning of Impressions in blogging

Every time your advertisement appears on a page of search results or another Google Network website, an impression is recorded.

The bid type is the way that advertisers bid in the auction for your ad space:

  1. cost-per-click (CPC)
  2. cost-per-thousand impressions (CPM)
  3. Active View cost-per-thousand impressions (Active View CPM)
  4. cost-per-engagement (CPE)

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